Era

The quartz crisis

The 1970s–80s collapse of the Swiss mechanical industry after cheap quartz watches arrived.

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3 directions from here

  1. What set it offSeiko Quartz AstronThe watch that started it.Reference
  2. Of this eraRoyal OakA bet on expensive steel while quartz took over.Model
  3. Same momentThe 1969 automatic chronograph raceThe same year mechanical chronographs went automatic.Era

Films on The quartz crisis